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Equator worldwide help many business across the world manage and move their products, stock and parts in an efficient and cost effective way. Here we look at the role of freight forwarders and why they are so good for business.

What is a Freight Forwarder

A freight forwarder is a company or individual that arranges the transportation of goods on behalf of businesses or individuals. Freight forwarders are responsible for organizing the logistics of shipping goods from one destination to another, including coordinating with carriers, handling documentation and customs clearance, and managing the movement of goods through various modes of transportation.

Freight forwarders act as intermediaries between the businesses or individuals who need to ship goods and the carriers who transport those goods. They use their expertise and industry connections to negotiate the best rates and routes for shipping, and they provide their clients with a range of services that can include:

  • Booking cargo space on ships, planes, or trucks
  • Coordinating land transportation, such as trucking or rail transport
  • Preparing and submitting documentation required for international trade, such as customs declarations and bills of lading
  • Managing cargo insurance and risk mitigation
  • Providing advice on trade regulations, tariffs, and other customs requirements
  • Tracking shipments and providing status updates to clients

Which Business Use Freight Forwarders

A wide range of businesses use freight forwarders to manage their shipping operations. Some common examples of businesses that use freight forwarders include:

  • Importers and exporters: Companies that buy and sell goods internationally often rely on freight forwarders to manage the logistics of shipping their products to and from other countries.
  • Manufacturers: Businesses that produce goods and components in one location and ship them to other locations or customers around the world often use freight forwarders to manage their transportation needs.
  • Retailers: Companies that sell goods online or through physical stores often use freight forwarders to manage the logistics of shipping their products to customers around the world.
  • Distributors: Businesses that store and distribute products for other companies often use freight forwarders to manage the transportation of those products to and from their facilities.
  • Small businesses: Small businesses that do not have the resources or expertise to manage their own shipping operations often rely on freight forwarders to handle all aspects of their transportation needs.

In general, any business that needs to ship goods domestically or internationally can benefit from working with a freight forwarder. Freight forwarders can provide a wide range of services and expertise to help businesses manage their shipping operations efficiently and cost-effectively.

Why are Freight Forwarders Good for Business?

Using a freight forwarder can be good for businesses for several reasons:

Expertise: Freight forwarders have extensive knowledge and experience in the logistics industry. They can navigate the complexities of shipping and customs regulations, and can help businesses avoid costly mistakes and delays.

Cost savings: Freight forwarders have established relationships with carriers, which can result in lower shipping rates. They can also consolidate shipments to reduce shipping costs.

Time savings: Freight forwarders can handle all aspects of shipping, including documentation and customs clearance, which can save businesses time and resources.

Risk management: Freight forwarders can help businesses mitigate risk by providing insurance coverage and ensuring that shipments comply with regulations and requirements.

Global reach: Freight forwarders have a network of partners and agents around the world, which can help businesses expand their reach into new markets.

Overall, using a freight forwarder can help businesses streamline their shipping operations, reduce costs, and mitigate risks, allowing them to focus on their core business activities.


Shipping is a critical aspect of any business that deals with physical products. Whether you’re an e-commerce store, a manufacturer or a supplier delivering nationwide or internationally, goods that arrive late invariably upset customers.

One of the key factors in meeting your shipping targets is who you get to handle your logistics, particularly if you deliver to destinations abroad.

The Negative Impacts of Late Shipping

  • When customers expect their orders to arrive on a specific date and they are left waiting for days or even weeks beyond that, frustration sets in.
  • Negative reviews as well as social media posts about late deliveries can spread quickly, tarnishing your brand’s image. Consistent late deliveries can also put your customer service department under a lot of pressure.
  • Customers who experience delays may cancel their purchases altogether and seek refunds. On top of this, failures in logistics can impact the supply chain, causing disruptions in inventory management and affecting the ability to fulfil future orders.

The positive alternative when you choose a reliable freight forwarding company to partner with is improved customer satisfaction, more sales and less pressure on areas such as customer service and supply chains.

The Role of a Freight Forwarding Company

To achieve shipping targets consistently and efficiently, businesses often partner with freight forwarding companies. These companies specialise in managing logistics and the transportation of goods, whether that’s delivering locally or sending goods internationally by land, sea or air.

Freight forwarders offer a range of services to support businesses in meeting their shipping targets:

  1. They handle the transportation logistics, selecting the most suitable carriers, routes, and modes of transport based on the specific requirements of each shipment.
  2. Freight forwarders can help with customs documentation and compliance in different countries. This ensures that shipments meet the necessary legal and regulatory requirements for both national and international deliveries.
  3. Most nowadays provide real-time tracking of shipments, so you know exactly where goods are while they are in transit.
  4. Freight forwarders offer consolidation services, combining multiple shipments into a single container to optimize efficiency and reduce costs. They may also provide warehousing solutions for storage and inventory management if needed.

Benefits of Partnering with a Freight Forwarding Company

A reputable freight forwarder should have extensive knowledge and experience in managing shipping logistics all around the world. They will understand the complexities and challenges you face as a business and will help you navigate potential obstacles and find efficient solutions.

Working with a freight forward allows your business to focus on its core operations while leaving the complexities of shipping in the hands of experts. This saves time and resources and means your business can streamline its processes and improve overall efficiency.

Unlike most ordinary businesses, freight forwarders have established networks of carriers, agents, and partners worldwide that they can call on when needed. This reach means you can also expand your market reach and efficiently handle international shipments, including customs clearance and compliance if you work with the right partner.

Finally, a good freight forwarder takes the heavy lifting when it comes to risk management and mitigation. That means they take responsibility for delays, lost goods and damages wherever they occur and can provide companies with the appropriate insurance options that protect national and international shipments.


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