In today’s competitive business landscape, efficient order fulfilment and timely shipping are crucial for success, particularly for ecommerce and retail companies.

As your business grows, however, it becomes increasingly challenging to manage inventory, fulfil orders and meet customer expectations efficiently without some help. This is where a fulfilment partner can make a big significant difference.

What is a Fulfilment Partner?

fulfilment partner is a third-party company that takes care of various aspects of the ordering process. Essentially, they do all the heavy lifting. This can include inventory management, warehousing, picking, packing and the shipping of goods.

There are several reasons you might want to switch to a fulfilment partner:

1. Increased Order Volume

One clear sign that your business could benefit from a fulfilment partner is a substantial increase in orders. As your customer base expands and demand grows, managing these and ensuring timely deliveries will become more challenging without additional staff.

2. Inventory Management Challenges

If you find it increasingly difficult to manage and organise your inventory effectively, it might also be the right time to consider a fulfilment partner. They have advanced systems and processes in place to track inventory levels accurately without you having to invest in your infrastructure. This can help prevent stockouts and reduce overstocking as well as optimise inventory turnover.

3. Limited Warehousing Space

When your warehouse space is limited, it becomes challenging to store inventory and handle larger order volumes. A fulfilment partner has dedicated warehousing facilities and expertise in space optimisation, allowing you to scale your operations without worrying about physical storage limitations yourself.

What Are the Benefits?

A fulfilment partner streamlines your order process by handling tasks such as picking, packing, and shipping. They have efficient systems in place to ensure accurate order processing and timely dispatch. That should lead to improved customer satisfaction and repeat business.

  • They have established relationships with shipping carriers, allowing for faster transit times and reduced shipping costs. This, in turn, helps you meet customer expectations for quick and reliable delivery.
  • By eliminating the need for investing in warehouse space, hiring and training fulfilment staff, and managing equipment and technology, you can allocate resources more efficiently and reduce costs which you can then pass on to the customer.
  • You gain access to expertise and best practices that may not have been available before, enabling you to optimise your fulfilment operations and stay ahead of the competition.

As your business continues to grow, partnering with a fulfilment company can be a game-changer. It allows you to focus on core operations while benefiting from streamlined order fulfilment, faster shipping, better overall cost savings and access to important industry expertise. Additionally, when it comes to national and international shipping, freight forwarding companies play a crucial role in ensuring smooth logistics and timely delivery.

Finding a Fulfilment Partner

Finding the right partner as your business grows is probably one of the biggest decisions that you will need to make. It’s important to do your due diligence and take your time in the decision-making process. Get it right, and your business can move forward with confidence to that next stage of development.


Millions of businesses need goods to be shipped internationally on a regular basis, here is a quick overview of what is meant by ‘international freight’, a quick history, and some of the common terms associated with it.

Freight Forwarders Save Your Money and Time

As a general rule when international freight is mentioned it describes goods that are being transported in bulk from one country to another. The transportation method can be by road, rail ship or air and often needs a specialist international shipping company to make the process as easy and cost effective as possible.

Common Terms in International Freight

Here is a quick overview of some of the common terms used within international freight and their meanings.

Land Freight – This is the shipping of goods by road or rail. This can also be known as door to door shipping and is straight from the place of the goods to the destination. Often made by trucks and is used in most forms of shipping as road or rail is needed to pick up from airports or seaports.

Sea Freight – This is the movement of goods on the world’s oceans. An excellent way to ship bulk goods across the world. Often a cheaper mode of transport than air but can have longer delivery times.

Air Freight – This is the movement of goods using air transport. In most cases by specialised freight planes, and often the quickest and most convenient way to move goods internationally.

Free on Board (FOB) This is a term that refers to the supplier of the goods paying any charges required in the country of origin.

Ex-Works (EXE) – This is a term that means the buyer is responsible for any costs or risks along the transportation route.

Cost, Insurance & Freight (CIF) – This is a term that means the supplier of the goods will pay costs into the UK, but once the destination port is reached, the responsibility is the purchasers.

A Quick Shipping History

It is easy to imagine that international shipping is a modern invention as it uses a combination of modern transportation methods to get goods where they need to be, but the movement of goods can be traced back throughout history.

Until the early 20th century, before commercial air transport really took off, all international goods were sent by land or sea, and this included even letters and standard mail. As air travel technology improved light cargo started to be included as the speed of delivery was a huge advantage to those selling goods internationally. It was not until the 1950’s however, that the idea of transporting entire road vehicles with their cargo was born, this now forms the basis of our modern shipping methods.

To discuss how international freight and international shipping can work for your business talk to the experts at Equator Worldwide and get your goods moving.


Equator worldwide help many business across the world manage and move their products, stock and parts in an efficient and cost effective way. Here we look at the role of freight forwarders and why they are so good for business.

What is a Freight Forwarder

A freight forwarder is a company or individual that arranges the transportation of goods on behalf of businesses or individuals. Freight forwarders are responsible for organizing the logistics of shipping goods from one destination to another, including coordinating with carriers, handling documentation and customs clearance, and managing the movement of goods through various modes of transportation.

Freight forwarders act as intermediaries between the businesses or individuals who need to ship goods and the carriers who transport those goods. They use their expertise and industry connections to negotiate the best rates and routes for shipping, and they provide their clients with a range of services that can include:

  • Booking cargo space on ships, planes, or trucks
  • Coordinating land transportation, such as trucking or rail transport
  • Preparing and submitting documentation required for international trade, such as customs declarations and bills of lading
  • Managing cargo insurance and risk mitigation
  • Providing advice on trade regulations, tariffs, and other customs requirements
  • Tracking shipments and providing status updates to clients

Which Business Use Freight Forwarders

A wide range of businesses use freight forwarders to manage their shipping operations. Some common examples of businesses that use freight forwarders include:

  • Importers and exporters: Companies that buy and sell goods internationally often rely on freight forwarders to manage the logistics of shipping their products to and from other countries.
  • Manufacturers: Businesses that produce goods and components in one location and ship them to other locations or customers around the world often use freight forwarders to manage their transportation needs.
  • Retailers: Companies that sell goods online or through physical stores often use freight forwarders to manage the logistics of shipping their products to customers around the world.
  • Distributors: Businesses that store and distribute products for other companies often use freight forwarders to manage the transportation of those products to and from their facilities.
  • Small businesses: Small businesses that do not have the resources or expertise to manage their own shipping operations often rely on freight forwarders to handle all aspects of their transportation needs.

In general, any business that needs to ship goods domestically or internationally can benefit from working with a freight forwarder. Freight forwarders can provide a wide range of services and expertise to help businesses manage their shipping operations efficiently and cost-effectively.

Why are Freight Forwarders Good for Business?

Using a freight forwarder can be good for businesses for several reasons:

Expertise: Freight forwarders have extensive knowledge and experience in the logistics industry. They can navigate the complexities of shipping and customs regulations, and can help businesses avoid costly mistakes and delays.

Cost savings: Freight forwarders have established relationships with carriers, which can result in lower shipping rates. They can also consolidate shipments to reduce shipping costs.

Time savings: Freight forwarders can handle all aspects of shipping, including documentation and customs clearance, which can save businesses time and resources.

Risk management: Freight forwarders can help businesses mitigate risk by providing insurance coverage and ensuring that shipments comply with regulations and requirements.

Global reach: Freight forwarders have a network of partners and agents around the world, which can help businesses expand their reach into new markets.

Overall, using a freight forwarder can help businesses streamline their shipping operations, reduce costs, and mitigate risks, allowing them to focus on their core business activities.


Shipping is a critical aspect of any business that deals with physical products. Whether you’re an e-commerce store, a manufacturer or a supplier delivering nationwide or internationally, goods that arrive late invariably upset customers.

One of the key factors in meeting your shipping targets is who you get to handle your logistics, particularly if you deliver to destinations abroad.

The Negative Impacts of Late Shipping

  • When customers expect their orders to arrive on a specific date and they are left waiting for days or even weeks beyond that, frustration sets in.
  • Negative reviews as well as social media posts about late deliveries can spread quickly, tarnishing your brand’s image. Consistent late deliveries can also put your customer service department under a lot of pressure.
  • Customers who experience delays may cancel their purchases altogether and seek refunds. On top of this, failures in logistics can impact the supply chain, causing disruptions in inventory management and affecting the ability to fulfil future orders.

The positive alternative when you choose a reliable freight forwarding company to partner with is improved customer satisfaction, more sales and less pressure on areas such as customer service and supply chains.

The Role of a Freight Forwarding Company

To achieve shipping targets consistently and efficiently, businesses often partner with freight forwarding companies. These companies specialise in managing logistics and the transportation of goods, whether that’s delivering locally or sending goods internationally by land, sea or air.

Freight forwarders offer a range of services to support businesses in meeting their shipping targets:

  1. They handle the transportation logistics, selecting the most suitable carriers, routes, and modes of transport based on the specific requirements of each shipment.
  2. Freight forwarders can help with customs documentation and compliance in different countries. This ensures that shipments meet the necessary legal and regulatory requirements for both national and international deliveries.
  3. Most nowadays provide real-time tracking of shipments, so you know exactly where goods are while they are in transit.
  4. Freight forwarders offer consolidation services, combining multiple shipments into a single container to optimize efficiency and reduce costs. They may also provide warehousing solutions for storage and inventory management if needed.

Benefits of Partnering with a Freight Forwarding Company

A reputable freight forwarder should have extensive knowledge and experience in managing shipping logistics all around the world. They will understand the complexities and challenges you face as a business and will help you navigate potential obstacles and find efficient solutions.

Working with a freight forward allows your business to focus on its core operations while leaving the complexities of shipping in the hands of experts. This saves time and resources and means your business can streamline its processes and improve overall efficiency.

Unlike most ordinary businesses, freight forwarders have established networks of carriers, agents, and partners worldwide that they can call on when needed. This reach means you can also expand your market reach and efficiently handle international shipments, including customs clearance and compliance if you work with the right partner.

Finally, a good freight forwarder takes the heavy lifting when it comes to risk management and mitigation. That means they take responsibility for delays, lost goods and damages wherever they occur and can provide companies with the appropriate insurance options that protect national and international shipments.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vel dolor aliquet, sollicitudin elit eget, egestas arcu. Cras a tristique tellus, nec congue leo. Aliquam ac nisi vel felis facilisis varius. Quisque varius velit lacinia massa pulvinar laoreet.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vel dolor aliquet, sollicitudin elit eget, egestas arcu. Cras a tristique tellus, nec congue leo. Aliquam ac nisi vel felis facilisis varius. Quisque varius velit lacinia massa pulvinar laoreet.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vel dolor aliquet, sollicitudin elit eget, egestas arcu. Cras a tristique tellus, nec congue leo. Aliquam ac nisi vel felis facilisis varius. Quisque varius velit lacinia massa pulvinar laoreet.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vel dolor aliquet, sollicitudin elit eget, egestas arcu. Cras a tristique tellus, nec congue leo. Aliquam ac nisi vel felis facilisis varius. Quisque varius velit lacinia massa pulvinar laoreet.

Yeah, well, you know, that’s just, like, your opinion, man.

The Dude
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras pellentesque massa et metus mattis, a auctor est tincidunt. Morbi tincidunt dolor a tincidunt auctor. Vestibulum a metus vitae eros hendrerit sodales nec in sem. Vestibulum in libero mauris. Sed finibus, sapien vitae ornare iaculis, enim nunc viverra justo, nec volutpat leo erat et magna. Integer tempor nisi et est aliquet, eget ullamcorper ante placerat. In ultricies lobortis tortor, viverra feugiat erat viverra ac. Quisque tristique augue vitae vulputate molestie. Pellentesque at cursus libero. Donec non varius ligula, id gravida velit. Sed id scelerisque nulla. Mauris ac tempus tellus. Quisque mattis nec sem a pulvinar. Aliquam malesuada, eros vel dignissim dictum, lacus ante vestibulum elit, eget dictum lectus urna pretium ligula. Praesent tristique vestibulum lorem vitae commodo. Integer molestie dapibus lacus, in tempor dui elementum id.